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CPC Newsline
Fall 2012

The Top Majors for the Class of 2022
Greetings, class of 2022! I realize that right now you’re not even thinking about your careers, or even college. After all, you’re eight, and there are video games to play, cooties to avoid, and homework to do. But in a world where there are competitive preschools, it’s never too early to start thinking about your future.

First of all, it’s a sad fact that a college education will remain expensive. The Student Loan Debt Riots of 2016 and the rise of online education will slow the growth in tuition, but budget cuts and competitive admissions are keeping tuition high. What’s more, businesses will still be dominated by people who don’t trust online education and regard an in-person degree as superior. So just as they are today, universities will be vital career preparation in a decade.

No matter what career you decide to go into, there are two things that you need to learn no matter what. The first is a second language – and based on demographics, we recommend that language be Spanish due to the influx of Hispanics into the United States or alternatively Hindi or Portuguese to deal with businesses from the India and Brazilian powerhouses. The second thing you need to learn is how to program. Programming skills are vital in this ever-shifting economy, because no matter what you’re doing, it’s a virtual certainty that computers will be involved. If cost or time is an issue, forget learning Spanish and focus on C++ or Java instead.

And now, without further ado, when you’re thinking about majors, here are the ones to focus on:

The blueprint of the future will be written with mathematics, which underlies virtually all aspects of future life. As Big Data becomes a bigger part of business, so too does the demand to understand and apply that data. That’s where mathematicians come in. Despite the fact that computers are improving, writing algorithms remains more of an art than a science. And after algorithm-writing computers almost destroyed the financial markets by replacing the portfolios of several of the world’s great billionaires with investments in wool futures in 2019's Black Sheep Friday, both businesses and regulators are more inclined to trust humans to develop the algorithms underlying modern programming.

According to the Bureau of Labor Statistics, the population will continue to age while young workers will be a smaller part of the labor force. This creates a demand for personal services that simply can’t be met – and robots will fill the void. The advent of personal service robots means that the elderly can live longer on their own before going to retirement homes, and many other industries are turning to robots as well, including the fast-growing health care industry. This will create a huge need for people in the robotics industry, from programming to engineering. For those interested in robotics as it relates to national security, several experts suggest that robot suppression will become a key industry in the future. As Springfield University Professor John Nerdelbaum Frink, Jr. commented a few years ago, “Elementary chaos theory tells us that all robots will eventually turn against their masters and run amok in an orgy of blood and kicking and the biting with the metal teeth and the hurting and shoving.”
Agricultural Engineering
The future of food is going to be a major challenge. Between climate change, population growth, and people thinking it’s a good idea to plant grass in desert cities, fresh water supplies will be increasingly scarce and the amount of land available to farming will shrink. In the meantime, as more and more countries get richer, they demand higher-priced, better tasting foods that in turn put even more pressure on a straining agricultural system. This will lead to the rise of Agricultural Engineering – a profession focused on developing better and more sustainable ways to grow food to meet the needs of the world. Just avoid working for the Soylent Corporation after you graduate.

Hospitality Management
As people live more of their lives virtually, restaurants and clubs have become a Mecca for people who crave real, personal contact. The explosion of good restaurants in America (as documented by economist Tyler Cowen) continues unabated. But as the market gets competitive, there’s an increased demand for people with the skills necessary to ensure a restaurant thrives. This is especially true. The ability to juggle in a time where food production is getting harder and more expensive, as noted above. Mom and Dad opening a place just doesn’t cut it anymore – unless they’re both graduates of a good program.

Health and Biotechnology
The BLS expects health care to continue to dominate the economy as the population ages and life expectancies increase. In the meantime, more and more diseases are developing resistance to antibiotics, and more and more industrial processes have been to produce harmful effects to humans and ecosystems. All of these challenges provide promising career paths for biotechnology, especially as the tools, such as supercomputing and gene sequencing, become ever cheaper. Scientists in the biotechnology fields will be curing diseases and cleaning up the health messes caused by the scientists of yesteryear, and the need for doctors and nurses will continue to grow unabated.

Pre-Law, With a Focus On Elder Law
When you get to college, you’ll probably have plenty of people advising you not to go to law school. That’s probably good advice if you aren’t sure what you want to do as a lawyer. The legal job market is saturated today, and the rise of legal outsourcing and computer programs to manage litigation and other legal matters will probably keep the pressure on the market. That said, there is an opportunity in the law if you want to help some of the most vulnerable – and that’s Elder Law. People are going to continue to live longer in the future, but treatments for Alzheimer’s Disease and other forms of dementia aren’t likely to keep pace. The World Health Organization estimates that by 2030, the number of people with dementia worldwide will double to over 65 million worldwide. As robots make it easier for the elderly to stay home, those with dementia will be vulnerable to criminals, identity thieves, and greedy family members. That’s going to create a bigger need for lawyers who can serve as guardians and advocates for those with dementia and help protect them from being preyed upon.

Quantum Engineering
For decades, physicists focused on quantum mechanics as more of a mathematical abstraction than a description of reality. That’s changing, though, with new discoveries of quantum impacts to everything from nanotechnology to biotechnological processes. With the rise of technologies that are forced to take into account the actions of quantum mechanics, a need is going to arise for specialists capable of taking advantage of quantum mechanical effects in electronics and other products.

3-D Printing Design
3-D Printing is a field that’s fast becoming mainstream, with 3-D printers being imagined for applications ranging from the manufacture of airplane wings to buildings. What’s more, the cost of 3-D printing is going down substantially. This year has already seen the announcement of the first sub-$500 3-D printer, which is the price point many experts believe necessary to make 3-D printers mass devices. With the rise of 3-D printing as a means of manufacture for large businesses and household items, the need for engineers who know how to design for 3-D printing is going to be enormous.

The Liberal Arts
In an interview with NPR, the late Steve Jobs said that one of the goals of Apple “was to bring a liberal arts perspective and a liberal arts audience to what had traditionally been a very geeky technology and a very geeky audience.” That’s not a trend that is going to be limited to Apple. As technology continues to advance its role in our society, the need for liberal arts majors is going to increase. Already, companies are turning away from the stereotypical view of liberal arts majors as “future burger flippers” and are realizing that they can be a major asset. From the design of user interfaces to the ability to write engagingly to the ability to adapt and think logically, a liberal arts training provides a broad base of skills that enables technology companies both identify and meet the needs of their customers. So what’s going to be the major that makes it hard to get a job in the future? Probably business, as the rise of a “gig economy” dominated by freelancing makes basic business skills a must-have for everyone, so those who major in it will have a harder time finding work.

Aerospace Engineering
The 2020s is the decade that will see space travel finally come into its own. This is going to involve all sorts of engineering, from designing rockets and spaceships to designing satellites and zero-g environments. With companies ranging from SpaceX for passenger travel, Planetary Resources looking into asteroid mining, and Nanoracks developing platforms for space science, the need for people who can engineer for outer space is going to – pardon the pun – skyrocket.

SOURCE:  By Alex Knapp, Forbes Staff
Career Planning Center Online Resources
Students can learn about all these career  paths by visiting the Career Planning Center and using our tremendous site licensed career programs and online resources:
•    California Career  Cafe
•    Eureka
•    Facts on File
•    Choices Explorer
•    Vocational Biographies
Visit our website to learn more:
Class of 2012: 60 Percent of Paid Interns Got Job Offers
Paid interns have a distinct advantage in the job market, according to results of NACE’s 2012 Student Survey.
Overall, approximately 60 percent of 2012 college graduates who took part in paid internships received at least one job offer, according to the results of the survey.
The survey also found that unpaid interns fared only slightly better in getting job offers than graduates who had not taken part in an internship. Overall, 37 percent of unpaid interns received job offers; 36 percent of graduates with no internship experience received job offers.  
The advantage of the paid internship is especially true among students performing internships in the for-profit sector: Among those interning for for-profit employers, 64 percent earned job offers compared to 38.3 percent of their unpaid peers. Pay status, however, also favors students in the nonprofit and government sectors. (See Figure 1.)
Although there are other factors that affect offer rate, the study also suggests that differences in the type of work undertaken by paid and unpaid interns contribute to the discrepancy in job offers. Paid interns spend more time than unpaid interns engaged in “real work,” and thus have the chance to gain more of the relevant work experience employers prize.
Results show that paid interns spent 42 percent of their time on professional duties (analysis and project management) and just 25 percent on clerical and non-essential functions; unpaid interns spent 31 percent of their time on clerical and non-essential work and 30 percent on professional tasks.  
NACE’s 2012 Student Survey was conducted mid-January through April 30, 2012. Nearly 48,000 college students nationwide, including 15,715 seniors at the bachelor’s degree level, took part in the survey. A report based on results from graduating seniors will be available later this summer.

Figure 1: Offer Rates for Paid and Unpaid Interns
Sector:      (1) Offer Rate-Paid Intern   (2) Offer Rate- Unpaid Intern  (3) Offer Rate-No Internship            
For-profit:   (1) 64.0%, (2) 38.3% (3) *
Nonprofit:    (1) 42.4%, (2) 36.8% (3) *
Federal Govt:  (1) 59.0%, (2) 39.5% (3) *
State/Local Govt:   (1) 49.1%, (2) 31.9% (3) *
Overall:  (1) 59.9%, (2) 37.1% (3)35.7

Note: The issue of unpaid internships has been the subject of several recent lawsuits, including one filed against Fox Searchlight: 
( and, more recently, another against Hearst Corporation:   ( ).

SOURCE:  2012 Student Survey, National Association of Colleges and Employers
SOURCE:  Spotlight for Career Services Professionals, August 1, 2012
Wise Advice
Pick a college major you love, and then position yourself inside the industry by networking and building relationships. Join a professional organization as a student or new graduate. This will help you recession-proof your career. Bottom line: a college major promising a high-paying career path is great, if you actually enjoy it. If you don’t, you’re setting yourself up for what could be a lifetime of unfulfilling work. We contribute the best of ourselves when we’re immersed in the work we love, or at least like! If you’re about to graduate and you don’t like your college major, breathe! Know that you can take the transferable skills and change directions. Please visit your campus career center and ask for help. You’re not locked into one path in life so try to cut yourself some slack as you explore your possibilities.

SOURCE:  Maria Pascucci, Founder & President, Campus Calm™
Best College Majors and Activities for Aspiring Law School Students
As a career advisor for lawyers, I sometimes field questions from aspiring lawyers (or their parents). One of these frequently asked questions is: What are the best college majors and activities for law school preparation?
Many assume a program focused on the basics of the American legal system, combined with public speaking or student government activities, are the best preparation for law school. But while it’s helpful to know a bit about public speaking, the legal system, its basis, history, and functions before attending law school, that pre-training during college isn’t necessary for admission into law school or for success as a lawyer.
What’s far more critical is a student’s pre-training in thinking like a lawyer.
And this brings us to an open secret: the primary mission of law school is to teach students to think like lawyers, not to teach substantive areas of law. If you carefully review the websites and promotional materials of law schools, you’ll see explicit and implicit evidence of this mission. Moreover, if you spend a lot of time—as I do—talking to experienced attorneys about hiring, mentoring, and keys to success, then you’ll hear this theme over and over.
So what does “thinking like a lawyer” mean? The ability to think through complex problems, to research and understand underlying drivers, and to identify and communicate solutions. This ability, in turn, requires attention to detail, determination, focus, and appreciation of micro-factors (the specifics of an individual problem) and macro-factors (the greater context).

The best majors and activities for college students to prepare for law school and for success after, therefore, are ones that pre-train in the elements of thinking like a lawyer.
  1. Issue identification. The first step in solving a problem is understanding what the problem is. Lawyers need to cut through extraneous and irrelevant information in order to zero in on specific areas of contention.
  2. Attention to detail. Misplaced punctuation can be the difference in millions of dollars. Ambiguity can lead to disputes. Careful, in-depth legal research and factual investigations prevent wrongful convictions and more. Successful lawyers understand the importance of detail and nuance in avoiding problems and as well as in finding solutions.
  3. Appreciation of the greater context. Lawyers need to understand the political, economic, social, historical, philosophical, and other contexts of the problems they face, as well as an individual client’s goals. Appreciation of the greater societal context enables lawyers to understand the likely impact of actions (or inaction), and to make arguments or suggest solutions based on that anticipated impact. Appreciation of client goals empowers lawyers to suggest alternative routes (which may be less risky, more cost-effective, and just as emotionally satisfying for the client) to the same goal.
  4. Critical thinking. Lawyers can’t afford to accept what they’re told without questioning it. They need to put aside personal feelings and to think objectively. They record information, analyze it, investigate it, and verify it. They probe for strengths and weakness, and consider the reliability and authority of the source of the information. They look for alternative explanations. They evaluate the evidence, determine what additional proof is needed to bolster their position, and decide how to present their proof in the best way.
  5. Creative thinking. Very few areas of law involve assembly-line work. No two cases or clients are identical. Many lawyers are challenged by continually evolving law, facts, client goals, economic realities, new technologies, and other factors. Lawyers need to be adaptable, employing the theories and best practices from one discipline to another.
  6. Evaluation of different perspectives. This includes applying law to specific factual situations, identifying of strengths and weaknesses of arguments, and understanding the motivation of parties. Are they motivated by money? Ego? A sense of right and wrong? Understanding perspectives and motivation helps lawyers effectively argue for their clients, bring parties to the bargaining table, and ultimately settle disputes.
  7. Oral and written communication. Even the most brilliant advice and arguments can’t be effective if they aren’t communicated well. Precision is important. And while the need for precision led to the unfortunate development of “legalese,” the modern trend has been toward “plain English.” Lawyers must be able to explain complex legal and technical concepts. They must understand how to communicate effectively with different audiences (whether judges, juries, clients, the general public, or other). Lawyerly arguments are about persuading, negotiating, and compromising—not brow-beating others into submission.
  8. Discipline and determination, prioritization, and multitasking. Lawyers must be able to perform under pressure. Deadlines are often short. Emotions and egos are stressed. Complex matters must be broken down in to parts and assigned, progress monitored, and work product recombined. For many lawyers, everyday exercises their ability to triage, manage work tasks and personalities, and fight through setbacks and adversity. Grit and follow through are necessities.
So what types of college majors help build these skills? Many people think of American history, English, economics, political science, and international relations, and those are indeed good choices. But any rigorous discipline can be a good choice. There are successful attorneys who spent their college years focused on mathematics, computer science, engineering, physics, philosophy, languages, music, dance, and more.
And what types of activities help build these skills? People think of student government, debate team, student newspapers, and the like. But again, any rigorous discipline can be a good choice. There are successful attorneys who spent years focused on the competition and performance in the arts and athletics, developing creative entrepreneurial skills, or committing to mission-driven activities. Nearly any activity can help students develop the skills critical for achievement in the workplace, if those activities are taken to master level. After all, it takes no more self-discipline to become a lawyer than it does to become an Eagle Scout or a master chocolatier; it’s simply a matter of applying that self-discipline in another context.
In the real world, lawyers of many different backgrounds can find their niche. And so instead of just focusing on the substance of a major or activity, also consider the transferable skill sets that major or activity builds.

SOURCE:  By Shauna C. Bryce, Esq
National Career Development Association (NCDA)  Career Convergence Web Magazine, 08/01/2012
Writing a Great Student Resume
Students are often worried about writing a resume, and it's not uncommon to struggle with the task. But it doesn't have to be intimidating if you understand the goal of your resume: to generate interest and interviews. It doesn't have to get you a job and it doesn't need to cover your life history. It simply has to pique the interest of the reader and answer the only question he cares about: will this candidate add value to my company?

If you focus your resume on answering this question effectively, employers will be interested to meet with you. It really is that simple.

Of course, in order to demonstrate your value, you need to know what potential employers are looking for. Start by researching job postings that interest you. Look for frequently-mentioned requirements. Ask experienced professionals what they consider important when they make hiring decisions. Read professional publications and websites related to your target industry. Once you know what is important to employers you can create target your resume to address those issues.

Many students and recent graduates worry that they don't have enough experience to create a compelling resume. Don't be concerned. Once you start to really think about your background, you'll be surprised at what you can talk about. The content of your resume will be determined by your own unique experiences, skills and background but-as a general guideline-you should include:
  • Positive personal characteristics
  • Technical and computer skills
  • Coursework relevant to your desired profession
  • Educational accomplishments (include your GPA if it's over 3.0)
  • Skills and experience gained during internships or summer jobs
  • Other related accomplishments (design awards, recognition, winning competitions etc.)
  • Work History (include unpaid work if it relates to your target positions).
The key is to emphasize those things that demonstrate how you will add value and to leave out those things that don't.
Many people are surprised to learn that resume design is just as important as content, but it's absolutely true. Research suggests that your resume has less than 20 seconds to make the right impression, so it must be eye-catching and easy to read. To get ideas for layout and structure, go to the library and study the resume books specifically written for students. All contain examples of professionally-written resumes and will help you decide on the best approach. Don't use one of the pre-loaded MS Word templates. There is no better way to make sure you look like everyone else!

As you work on your resume, bear in mind your reader's basic concern: will this candidate add value? If you answer effectively by highlighting relevant skills, personal characteristics and accomplishments, your resume will open the right doors and generate interviews.

SOURCE: Employment Spot – Article By Louise Fletcher, President and co-founder of Blue Sky Resumes
Invest Now in Early Learning for Better Lives and a Better Workforce
Quality early learning is important for children's development. But guest columnist Bob Watt also argues that dividends from investing in this area will pay off in more people too qualified to fill high-skilled jobs that too often go unfilled.

A QUICK true-false quiz:
  1. One in three manufacturing companies reported shortages of qualified workers at the height of the recession.
  2. Half of all new jobs created by 2018 will require education beyond high school.
  3. The U.S. high school graduation rate ranks in the bottom third of developed nations.
Unfortunately, all three are true. They are cited in a new report by America's Edge, a national business leader organization advocating for investments in high-quality early-learning programs as critical to strengthening American businesses and the economy. They all illustrate why, despite high unemployment across the country, tens of thousands of good, high-paying jobs are going unfilled - a disturbing trend the recession may be accelerating as jobs have been eliminated or shipped overseas.

It's called "the skills gap," and it's damaging the ability of American companies to compete in the global marketplace and slowing our economic recovery.

According to the report, which examines the impact of the skills gap, one in four companies trying to hire in Washington state in late 2009 and early 2010 had trouble finding qualified job applicants. This translated into more than 10,000 unfilled jobs over the period, even though we had 300,000 unemployed state residents.

How bad is the problem nationwide? The Bureau of Labor Statistics predicts that half of all new jobs created in our country between 2008 and 2018 will require education beyond high school, with one in three of the new jobs calling for at least a bachelor's degree. In Washington state, we expect 20,000 nursing jobs to come open in the next five years, but 25 percent will likely go unfilled. Gaps are much larger for aircraft mechanics with 79 percent going unfilled. Experts also predict large gaps among accountants and bookkeepers (66 percent unfilled) and installation, maintenance and repair workers (60 percent unfilled).

The damage to our competitive ability will be exceeded only by the lifetime of lowered incomes earned by workers and their families. High school dropouts will earn an estimated $500,000 less over their lifetimes than peers who graduate from high school. This lost income not only translates into a lower standard of living, but also means less spending power and lower contributions to our federal, state and local tax bases.

Where do we look for solutions? Certainly, we need to make every effort to train and retrain our national workforce, and we must continue to improve our K-12 and postsecondary education systems. But investing in a more educated workforce requires quality early education experiences to lay the foundation for the skills businesses will need.

In North Carolina, at-risk participants in a high-quality infant and toddler development program were 74 percent more likely to hold a skilled job at age 21 than similar children who did not attend the program. In Oklahoma, a high-quality pre-kindergarten program improved pre-literacy skills by 52 percent. Children in the model Perry Preschool Program in Michigan were 44 percent more likely to graduate from high school and earned 36 percent more as adults.

Despite such evidence, we're still not investing enough. As a businessman, I understand making the best use of limited funds - something our policy-makers are struggling with right now in Olympia and in Washington, D.C. But funding for what we know works must be protected.
Twenty-five states are reaching fewer than 30 percent of 4-year-old children with publicly funded early education. Head Start, our most important national public pre-kindergarten program for at-risk kids, is so underfunded it serves less than half of all those eligible. And Early Head Start serves less than 5 percent of infants and toddlers from eligible low-income families.

Until we significantly increase these numbers, the skills gap will continue to widen, and the future competitiveness of our country will continue to shrink.

It is time for state and federal policy-makers to understand that quality early learning is a vital component of our education system. We must incorporate high-quality early learning, delivered by parents, caregivers and early learning centers alike, so our children are ready to learn and thrive when they enter kindergarten. Even in this challenging fiscal environment, where the pressure to reduce spending is high, we can and must continue to invest in high quality early learning opportunities for our children.

SOURCE:  By Bob Watt, The Seattle Times, March 1, 2011
SOURCE: Career Pro Weekly, March 4, 2011

7 Best Paying Part Time Jobs for Full Time Moms
Definitely, moms need to spend time at home attending to their kids when they wake from a nap or return from school. At the same time, it is also a good decision to prepare yourself to add to your family's income a little. The harder part is to find work while efficiently maintaining the work-life balance. If you are full time mom, you might be looking for some best paying part time jobs that offer you flexible work schedule. Given below are some of the best options you can consider.
  1. Call Center Representative:  Working as a call center representative is one of the best options for moms who are looking for part time jobs. There are many customer service jobs that you can do from home. To do these jobs from home, you need to have your own computer and a quiet work space. If you are interested in these part time jobs, you can do some research online to find legitimate companies that offer home-based call center jobs with a decent pay.  Hourly Wage: $12.89 (bonus extra)
  2. Interpreter or Translator: If you have excellent language skills, you can find a job as an interpreter or translator working part time. Though interpreters will need to do their work in a business place, translator jobs can be easily done from home. Moms, who have expertise in at least two languages, can find translation jobs that happen to be one of the best paying part time jobs today. While working as a translator from home, you can choose your own work schedule.  Hourly Wage: $18.21 (bonus extra)
  3. Retail Sales Associate: Another good part time job opportunity for moms is to work as retail sales associates. You can do these jobs if you possess strong marketing skills. Though the retail industry was hit due to the recession, there's still a huge turnover. With the improvement in the economic situation, more and more job openings will be available in retail sales offering high pay.  Hourly Wage: $9.45 (bonus extra)
  4. Fitness Instructor:  In terms of a flexible work schedule, fitness instructor jobs are a good option. Moms with a strong passion in aerobics can easily apply for these part time jobs. You can easily get the list of fitness clubs and health clubs in your area to apply for these job positions. To get hired, you will need to give an audition. Many employers may also ask for some necessary certifications to do fitness instructor jobs. Plenty of job opportunities with good pay are available in this field.  Hourly Wage: $17.39 (bonus extra)
  5. Medical Transcriptionist:  Another good part time job opportunity for moms is available in medical transcription. According to the US Bureau of Labor Statistics, about 70% of medical transcriptionists work in physician's offices and for hospitals. Many of these professionals work from home. If you are looking for a part time job that can do from home, you can train yourself in the medical terminology and the use of software programs to perform the job.   Hourly Wage: $14.35 (bonus extra)
  6. Cosmetologist:  According to the US Bureau of Labor Statistics, around 50% of the total number of cosmetologists remains self- employed. Working as a make-up or beauty professionals offers you flexible schedule. Depending on specific state requirements, you will need to fulfill some licensing requirements to start working as a cosmetologist. If you are interested in this job, you can get trained by enrolling in an approved cosmetology program, which includes 1,400 to 1,600 hours of training on an average.  Hourly Wage: $9.55 (bonus extra)
  7. Tutor:  If you have a passion for working with kids, tutoring can just be the right option for you to earn extra income. A good number of tutors happen to be self-employed. It is an excellent part time job offering you a flexible work schedule. Tutors who are skilled in subjects like mathematics, science and English are in good demand. No doubt, tutoring is one of the best part time job options for moms.   Hourly Wage: $16.05 (bonus extra)
The Skills and Qualities Employers Want in Their Class of 2013 Recruits
What skills and qualities are employers seeking in the graduates they’re recruiting from the Class of 2013? Above all, they’re looking to hire candidates with outstanding communication skills and who are team players, according to results of NACE’s Job Outlook 2013 survey.
The top five skills/qualities employers report seeking are the same as last year, although the order has been somewhat shuffled.
In this year’s survey, participants rated “ability to verbally communicate with persons inside and outside the organization” (second in Job Outlook 2012) and “ability to work in a team structure” (first in Job Outlook 2012) as the two most important candidate skills/qualities.
These are followed by candidates’ “ability to make decisions and solve problems,” “ability to obtain and process information,” (fifth in Job Outlook 2012) and “ability to plan, organize, and prioritize work” (fourth in Job Outlook 2012).
And like last year, the least important candidate skills/qualities on the list are the “ability to create and/or edit written reports” and the “ability to sell or influence others.”
Following is the list of the employer ratings from the Job Outlook 2013 report:

Employers rate the importance of candidate skills/qualities
Skills/Quality, Weighted Average Rating*
  • Ability to verbally communicate with persons inside and outside the organization, 4.63
  • Ability to work in a team structure, 4.60
  • Ability to make decisions and solve problems, 4.51
  • Ability to plan, organize, and prioritize work, 4.46
  • Ability to obtain and process information, 4.43
  • Ability to analyze quantitative data, 4.30
  • Technical knowledge related to the job, 3.99
  • Proficiency with computer software programs, 3.95
  • Ability to create and/or edit written reports, 3.56
  • Ability to sell or influence others, 3.55*
    • 5-point scale, where 1=Not at all important; 2=Not very important; 3=Somewhat important; 4=Very important; and 5=Extremely important
 SOURCE Job Outlook 2013, National Association of Colleges and Employers
SOURCE:  Spotlight for Career Services Professionals, October 24, 2012

What Students Want From Employers
How can your organization promote its image as a “great” place to work? What types of experiences and benefits are students seeking?
The following elements and practices, based on responses to NACE’s 2012 Student Survey, offer ways you can boost your recruiting according to the preferences of the college students your organization is recruiting:
  • Let students hear from you—Your messaging needs to go well beyond standard advertising, whether through traditional media or the more contemporary online approaches. Graduates from the Class of 2012 indicated that messaging through these branding channels was both little used and generally ineffective when it came to the student’s gathering any knowledge about a potential employer. Instead, students want to hear directly from your organization either through its website or from representatives of your organization that the student meets on campus.
  • Involve key sources to carry your message—In addition to direct communication, your branding messages work best if they are reinforced by trusted advisers to the student, such as parents, faculty, and career services staff. This year’s graduates tended to use and rely upon personal university sources for information about employers more than previous classes.
  • Incorporate elements critical to intern conversion—Your internships need to be structured properly before they become  advantageous avenues for recruiting students. Two attributes of the internship experience stood out as critical toward enticing a student to accept a full-time offer: getting paid during the internship and being engaged in project-level analytical work while not spending a lot of time on administrative and clerical tasks.
  • Offer the benefits important to your recruits—While the importance of a high starting salary has diminished over the past couple of classes, the attention students are paying to the benefits packages offered by  employers remains high. This year’s graduates are very concerned about employers contributing to new graduate recruits’ continued training and education. They’re also seeking decent insurance packages and greater vacation time.
SOURCE:  NACE Spotlight for Recruiting Professionals, October 24, 2012

Contact Information

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